The greatest marketing resource of any company is their powerusers. Yet, most companies never realize this because they loose them way before they even have the chance to tap into their power.
A poweruser told me, “After I buy something from people, they never follow up. That’s when I decide to never buy anything from them ever again. That’s when I realize they’ve put on a show to only make a buck and they’re selfish.”
If they’d call him, asking him questions with the same level of attention and care they did before the sale, he would buy more.
That’s multiple 10,000s of dollars worth of advertisement wasted right there – in caring only as much as to make one sale – not two.