You might not always be able to force people to buy your stuff but they let you seduce them.
And successfully seducing people involves leveraging their beliefs, biases, wishes by integrating your story into what they already believe.
Then, what you have to do is to create a process of positive reinforcement that makes more belief, involvement and desire easier than scepticism or not doing anything.
When we feel frustrated, sad or unhappy, our state pushes away people. We shun the people who make us feel fearful and dissatisfied.
The solutions and ideas we need, rarely interrupt us when we’re in a lousy state.
On the other hand, changing your state, being in a beautiful state, pulls people to you. We cannot resist being around the person that’s always happy, uplifting and laughing. Even if you’re not funny, if you’re laughing at your stupid jokes we will just laugh with you out of respect and that’s going to change how we feel.
Surprisingly, you will find that the insights you will have on that level, are the ones that lead to even more joy, prosperity and happiness.
And sometimes more importantly, what do you not do?
Where does your product stop? Where does your service stop?
What we don’t do defines us sometimes more than what we do.
A year ago I started anchoring a movement in my body to an emotion. Every time I put myself into this state of absolute certainty, I made this one idiosyncratic movement, and every time I do this movement now, I put myself into this state of absolute certainty.
We all train our nervous system. Only a few are training it consciously, training it to make them feel like they’re on top of the world. Their world.
I decided I will never be the cheapest because I don’t want to have customers who only want the cheapest stuff.
You can choose your customers. Choose wisely because they influence what you become.