A year ago I started anchoring a movement in my body to an emotion. Every time I put myself into this state of absolute certainty, I made this one idiosyncratic movement, and every time I do this movement now, I put myself into this state of absolute certainty.
We all train our nervous system. Only a few are training it consciously, training it to make them feel like they’re on top of the world. Their world.
I decided I will never be the cheapest because I don’t want to have customers who only want the cheapest stuff.
You can choose your customers. Choose wisely because they influence what you become.
I got a call from a business owner today and she wanted to know how they should do a video about their business.
What they had so far was very stiff, and boring. Nobody in today’s world would sit through that three-minute video. That’s why I got the call.
I said, “If you wish to change people, to persuade them to participate or to buy, then you have got to become a good storyteller. People just cannot escape a good story that is well told.”
That was all she needed to hear to turn it all around.
Kids learn fast to be absolutely certain and confident. They only lack teachers who help train their nervous system every day to be it.
They won’t be a sissy and they won’t screw around when they know that they cannot fail.
That’s what people’s spending and moneymaking says, and they’re investing time and enormous energy to solve this problem.