How to compete against big companies

The first thing to understand is this: Don’t.

If you want to beat big companies at their own game, they will eat you. A big company can easily borrow a few hundred million dollars with little interest. They have great people, most of them are not-so-great but they do have some exceptionally talented people.

Gary Loveman came from Harvard to Vegas and ended up buying the competitors who were much bigger and the way they won was to do things differently. They analyzed data to find the most profitable customers and then they would make them more loyal – one customer at a time.

Starting great, but small puts you in a unique position, you can write thank you notes to every customer, something a big company won’t be able to do. You have nothing to lose, that is probably your biggest advantage and don’t forget, you can move fast.


People who are deeply grounded are slow to anger. We all get into states we don’t want to be in, we all get pissed off, but it’s how easily you lose your temper that makes the difference.

Mountains shake but not at the blow of the wind.

Where went my last article?

This is my 100th article. Most of them will be read by no one but are they worthless if no one reads them?

No, because I am the one who profits the most from writing my articles. You get to read all this stuff and I am the one who gets to write it. That alone is incredible. Every attempt to explain something to someone else makes it clearer for me.

I am the one who is influenced the most here. The articles that change my life the most are the ones I write.

The computer revolution hasn’t happened yet

When Gutenberg invented the printing press around 1440 they were doing what they always did, only better: Printing the Bible, in handwriting.

It took another 150 years for society to really pick up from that.

Almost every other breathtaking invention would not have been possible without the printing revolution. A republic would not work without having arguments and educating people at scale.

There are only a few, only a handful of people in this world who know that the true revolution of computers hasn’t happened yet because currently, we find ourselves doing the same things people did after the printing press was invented: We imitate what we have done before, like recording videos, publishing writings or, entertaining ourselves to death, only better.

Years after the printing revolution, science was invented. Science has led to the most remarkable things we humans have ever created. Think about all the bridges that have been built; the skyscrapers; we went to the moon and came back; we invented computers. All these things would have been impossible without science – something that was only possible through the printing press revolution. Try beginning to imagine what will happen after the computer revolution has taken place.

The whole idea is to get different thinkers; to push the human race forward. People thought different in middle age than after the 17th century.

Sometimes I think we can get there faster than in 150 years because we have the lesson from the printing press but how come our generation is interested in what some people are wearing over doing something truly important?