Vocabulary matters

The words you choose allow you to interpret and to express.

It’s so easy to let an idea die simply by not finding the right words to express and explain it.

The average member of society knows about 20.000 words. Double that, learn a new word every day for a decade and your ability to interpret, to express and to influence flies off the charts.

Focus has it’s price

If you want to be successful and really good at what you do, you’ve got to say “no” to a lot of people and their demands.

“No” is the foundation we build our “yes” on.

So remember this: You can please some people some of the time. You cannot please everyone all of the time.

Size doesn’t matter

When the spies from Xerxes 1 returned, and they told him what they saw, that 300 hundred Spartans are on their way. He mocked and laughed at them.

Leonidas had a small list of followers, only 300 – but according to historians, the aftermath was far from laughable for the Persians.

Millions of followers watching what you do is a worthless number. What if you had 300 true believers willing to die for what you do because it perfectly fits into what they believe, what their wishes and biases are?

You see, that brings it down to the real stuff. You can buy a million followers. You cannot buy the commitment of a decade from one single person.