Some things take time

Building up a connection work of people whom you can trust, and people who feel like home to you takes time.

There are connections you can build up easily with deep experiences that connect you but there is just no substitute for knowing someone well for quite some time.

Give yourself the gift of patience.

The Underdog

People like to help the underdogs succeed.

That’s why it’s stupid to position yourself like a big company when you’re small. Why yell at people when they could support you?

Whether it’s Volkswagen with the Think Small campaign or Avis with “We try harder.” – big companies did not start the way they are right now.

Avis - We try harder

Tesla, Apple, Netflix, and others – they’ve all been Davids against Goliaths.

Be seen as the agent of change – the troublemaker.

Frequency

You won’t change people by showing up just one time, and have just one interaction with them.

That’s why pastors want you to go to church every Sunday. That’s why we send our kids to school every day for a decade and more.

How will you show up in the right places – and do it often?

When does your story start?

Your story starts way before you get the chance to open your mouth and tell it.

Your story starts with the first impression. With the typeface you chose, with the colors, the look and feel, with the context of your first impression and with the story the recipient is already telling himself.